Reviving the Public Service Announcement

Reviving the Public Service Announcement

As a non-profit organization, if I told you FairShare could get you $6.5M worth of media for 2% of that cost, you’d think I was selling snake oil.   If you know media well, you may consider that $6.5M ratecard. But nope. That’s real media value ( the...
GET OUT OF THE WAITING ROOM

GET OUT OF THE WAITING ROOM

Now is not the time to wait and see what’s going to shake out in 2025.   Now is the window of opportunity to review, test and prototype ideas, knowing that what is coming ahead is entirely unpredictable.   In the military we’d call this time a...
The Luxury of No Time

The Luxury of No Time

    Over the years of multiple client and prospect pitches I’ve earned a bit of a reputation for a love of boxes and triangles. It’s true. As a visual thinker and a prolific doodler, I do love my boxes and triangles and the infinite doodles worked around...
The Explosive Potential for AI

The Explosive Potential for AI

Some of the most notable tech leaders of our generation are publishing cautionary tales on the future of AI. The thoughts below are inspired by an ongoing project with iRobot, Team Gleason and The Jeansonne 7 to better understand the ALS community for whom, AI and...
Ketchum vs Cannes

Ketchum vs Cannes

On this 4th July, it feels like we are at a poignant inflection point in time. Just over a week ago, the FairShare team helped curate and moderate the Sun Valley Forum for our 5th year of conversations with 200 builders, creators, inventors, academics, and...