by Eamonn Store | Feb 18, 2025 | blog, Uncategorized
It’s time to sunset DEI (and ESG, come to that). Why? Because the existence of these businesspeak acronyms shouldn’t exist in the real world. For good reason. They are symbols of public and private sector virtue-signaling that is now backfiring in an ugly way....
by Eamonn Store | Mar 26, 2024 | blog
As a non-profit organization, if I told you FairShare could get you $6.5M worth of media for 2% of that cost, you’d think I was selling snake oil. If you know media well, you may consider that $6.5M ratecard. But nope. That’s real media value ( the...
by Eamonn Store | Mar 22, 2024 | Uncategorized
Now is not the time to wait and see what’s going to shake out in 2025. Now is the window of opportunity to review, test and prototype ideas, knowing that what is coming ahead is entirely unpredictable. In the military we’d call this time a...
by Eamonn Store | Feb 9, 2024 | blog
Over the years of multiple client and prospect pitches I’ve earned a bit of a reputation for a love of boxes and triangles. It’s true. As a visual thinker and a prolific doodler, I do love my boxes and triangles and the infinite doodles worked around...
by Eamonn Store | Jul 12, 2023 | Uncategorized
Some of the most notable tech leaders of our generation are publishing cautionary tales on the future of AI. The thoughts below are inspired by an ongoing project with iRobot, Team Gleason and The Jeansonne 7 to better understand the ALS community for whom, AI and...
