Reviving the Public Service Announcement

Reviving the Public Service Announcement

As a non-profit organization, if I told you FairShare could get you $6.5M worth of media for 2% of that cost, you’d think I was selling snake oil.   If you know media well, you may consider that $6.5M ratecard. But nope. That’s real media value ( the...
The Luxury of No Time

The Luxury of No Time

    Over the years of multiple client and prospect pitches I’ve earned a bit of a reputation for a love of boxes and triangles. It’s true. As a visual thinker and a prolific doodler, I do love my boxes and triangles and the infinite doodles worked around...
The Explosive Potential for AI

The Explosive Potential for AI

Some of the most notable tech leaders of our generation are publishing cautionary tales on the future of AI. The thoughts below are inspired by an ongoing project with iRobot, Team Gleason and The Jeansonne 7 to better understand the ALS community for whom, AI and...