— OUR THINKING
MEANINGFUL PARTNERSHIPS
We partner with businesses leaders to develop strategies, programs, and stories that accelerate commercial growth, underpinned by principled business practice and social innovation.
We do this by prototyping and scaling creative partnership programs that create human opportunity, strengthen your brand, and drive commercial growth.
How We Work:
BRAND SENSORY AUDIT
In the current climate, business leaders are making adjustments to their corporate values to align with political leadership. This short-term behavior creates confusion, contradiction, and business risk.
Our Sensory Audit looks at your stated vision, mission, values, and behaviors to stress-test the authenticity of how you present yourself to the real-world.
The consistency and authenticity of your vision, mission and values is a very real business advantage in the current business environment. Standing firm on your founding values and principles has never mattered more than it does today.
02.
EXPLORING SOCIAL INNOVATION OPPORTUNITIES
We create social innovation opportunities that build compelling commercial advantage, in alignment with your stated business values and behaviors.
Social innovation opportunities are not campaign slogans or publicity stunts. They are business partnership programs that enhance your brand value and commercial growth, while delivering incremental societal benefit, in an organic and authentic manner.
03.
PROTOTYPE PARTNERSHIP PROGRAMS
With opportunities identified, we negotiate and prototype social innovation programs with relevant partners to stress-test partnership principles in the real world, with closed-loop feedback. Prototype programs can be audience, theme, and geography specific.
Our case studies, show how we create stories that capture real world people sharing their experiences and the benefits of the programs we create.
04.
PROTYPE FEEDBACK
The goal for successful protypes is to test and learn new ideas before they scale towards broader market potential.
Our prototypes incorporate feedback loops to help us understand the correlation between stated intention and action.
Because what people say they do and what they actually do are not the same. And what companies say they care about and what they actually care about are not the same.
Our prototype programs inform how we close both gaps.
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