Jet Blue

THE STORY

We have known JetBlue for a number of years and started working in close partnership through the COVID-19 lockdown 2020, continuing to bring humanity to travel through award-winning social media communications. Our Healthcare Heroes campaign created the opportunity for families and friends to thank all healthcare workers, by nominating them to win one of 100,000 pairs of tickets, to take a well-earned break once it’s safe to fly.

Our Healthcare Heroes campaign achieved 22 million organic impressions and over delivered against client target by 480%. Our Creative Director shot the Healthcare Heroes film on a bicycle in NYC during early lockdown. That’s the way we roll!