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CONSCIOUS COMMERCIALISM TOUCHES THE SOUL OF YOUR BRAND TO THE BENEFIT TO ALL

All companies struggle to find a balance between Achieving Profit and Delivering Purpose. But passive investment in “good” causes is no longer enough to meet this responsibility.  The demand is real for companies to actively engage in building a greater, lasting contribution.

We call this practice Conscious Commercialism: the enlightened impact of Purpose in the activation of Commercial Intent.  It’s what you bring to your People, Customers and Communities in advancing a Purpose beyond your product’s benefit or the paychecks you write that also creates long-term business value.

BUILDING SYNERGY FOR CONSCIOUS COMMERCIALISM

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INSTITUTIONAL INVESTMENT

ESG will continue to grow as a critical value metric for institutional investors, making it a top board priority.

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PUBLIC POLICY & LEGISLATION

Public policy is being radically affected by social change. Business advantages can be found within these legislative changes.

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INDUSTRY INNOVATION

Creating more socially conscious products and services based on societal changes is a business imperative.

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SOCIETAL CHANGE

With the explosion of global social movements, businesses are having to adapt to a more conscious consumer.

INSTITUTIONAL INVESTMENT

ESG will continue to grow as a critical value metric for institutional investors, making it a top board priority.

PUBLIC POLICY & LEGISLATION

Public policy is being radically affected by social change. Business advantages can be found within these legislative changes.

INDUSTRY INNOVATION

Creating more socially conscious products and services based on societal changes is a business imperative.

SOCIETAL CHANGE

With the explosion of global social movements, businesses are having to adapt to a more conscious consumer.

Creating success in Conscious Commercialism doesn’t come from a ‘marketing’ assignment or a short-term initiative meant to burnish reputation and placate employees. It demands the proactive engagement of the entire organization – from Marketing to Operations, HR to Executive Leadership – to create lasting commitment to the company’s purpose.

The key lies in your ability to understand and align stakeholder value, employee and customer demand, changing public policy and your own investment priorities to create authentic and sustainable programs that deliver disproportionate societal benefit with significant commercial return.

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eamonn@fairshareeverywhere.com

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