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To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.
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Laurence D. Fink, Black Rock CEO
In 2015 the United Nations agreed a set of 17 Sustainable Development Goals. These are our ‘North Star’. We recognise the importance of human rights, equality and the protection of the planet and it’s people for our current and future generations.
We believe business exists to make a positive difference.
We believe that only courageous brands are participating and driving the right societal change.
Corporate Social Responsibility (CSR) is demanding a revolution.
No longer is it OK for you to ‘tick the CSR box’ to please shareholders. It is now the responsibility of business to drive innovation and revenue using social impact strategies that are built to last.
We don’t believe that simply writing a check is your strategy. We believe real impact happens on the front lines of change. It’s time for us all to do our FairShare, everywhere.
WHY NOW?
CONSUMERS HAVE CHANGED
- They are values driven and demand options that don’t harm the planet and it’s people.
- 82% of consumers feel that companies only communicate with them to sell things.
BUSINESS HAS CHANGED
- 89% of consumers would buy from companies that support solutions to particular social issues.
- 80% of customers and employees believe businesses have a responsibility to make a positive impact on society.
MARKETING HAS CHANGED
- Media is now the ‘Least Trusted Institution Globally’.
- Power has been given to the people, no longer the power house brands.
- Brands must stand for something greater than themselves to survive.
TRUST IS AT AN ALL TIME LOW
- Key institutions are failing us: Governments, Banks, Corporations.
- People are motivated through meaning, not fear.
- Fueling purpose is the response to establish trust that leads to transformation.
OUR CORE VALUES
