We partnered with F.Y.EYE, a not-for-profit public service agency, to ideate and produce a 60″ Ad to help raise awareness, educate and get New Yorkers out to vote in the 2021 Mayoral Election. Trying to marry a brief, explaining the new Ranked Choice Voting mechanism to everyday New Yorkers, is not the easiest message to communicate. And the Mayor wanted his legacy policy to relate to New Yorkers in an energetic, edgy manner.
20 hours of interviews and B-roll.
2 film crews comprised of diverse and amazing local creative talent.
1 Unicorn EP.
2 weeks from start to finish.
One modest budget. One delighted Mayor!